Coinbase, FTX, and Crypto.com in the race to buy ads slot in Super Bowl
Top crypto exchanges are ready to pay very high prices to buy the ads slot in the Super Bowl.
When the crypto industry was in the very initial phase of development than at the time majority of the crypto companies were not able to do much big marketing and also at that time crypto market was not mature enough to show off the services to attract new users, however, crypto exchanges were active at small scale to promote their services. But now time has changed, the majority of the crypto exchanges are paying very high prices to show their ads on television programs.
Recently the Wall Street Journal published a report and noted that there is huge competition among the crypto exchanges to promote their exchange brand name and logo on TV.
In the present time, the NFL’s big finale is at very high price for the ad slot buyers. And it will be the first in history where crypto companies will advertise their brand during the Super Bowl.
Right now FTX, Coinbase, and CryptoCom are in the race at the top to buy the ads slots for the same.
Sam Bankman-Fried, CEO of FTX exchange, stated that buying the ads slot to advertise the exchange brand logo during the Super Bowl is a high-profile effort of the company to advertise.
FTX exchange notified its Twitter followers that the exchange is going to give millions of dollars worth of bitcoin out for its Super Bowl Commercials.
According to the given information by Adweek, these crypto Companies are gonna pay $6 million to advertise the ad for each 30 seconds advertisement.
As per reports, the entry of crypto companies in the sports industry resulted in huge Investments for the firms.
These things are showing that the crypto industry is now matured enough and there will be a future of the crypto industry better than the traditional stock market, where the Money market will remain connected globally.
Read also: Ripple (XRP) Crossed Solana and Cardano by market cap
Comments